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It's imperative to track how effective marketing campaigns are whether they're internet based or printed such as the Yellow Pages or leaflets. Web advertising can usually be tracked via web based analytic products tracking the amount of visitors and transactions a website receives whereas printed advertising can be tracked by using non-geographic numbers such as 0800 & 0845 as well as a geographical virtual phone number each being used on specific forms of printed advertising which tracks the number of calls received.

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